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Description:
This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company's marketing campaign, what stages of the customer journey email marketing is suited for and best practices for email visuals and copy. The course will also touch upon more complex email practices, such as automation and how to outline an email drip campaign.
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Prerequisite:
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Corequisite:
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Advisory:
Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; basic internet skills and an understanding of Microsoft Office applications are recommended.
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Repeatability:
Not Repeatable.
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Hours:
4 hours lecture per week. 48 hours total per quarter.
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Foothill GE Area:English
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Transferability:
CSU
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Transfer GE:
Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
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Foothill Transfer GE Guide
Department Note:
For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business
