-
Description:
The primary focus of this course will be on marketing strategies and techniques to help businesses reach potential customers online, drive traffic to generate customer-to-business interaction, convert leads to sales, and maintain customer relationships over time. Students will be introduced to a variety of online marketing tools, including SEO, mobile, social media, and email marketing.
-
Prerequisite:
-
Corequisite:
-
Advisory:
Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249.
-
Repeatability:
Not Repeatable.
-
Hours:
5 hours lecture per week. 60 hours total per quarter.
-
Foothill GE Area:English
-
Transferability:
CSU
-
Transfer GE:
Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
-
Foothill Transfer GE Guide
Department Note:
For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business
