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Description:
Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.
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Prerequisite:
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Corequisite:
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Advisory:
Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in BUSI 90.
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Repeatability:
Not Repeatable.
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Hours:
4 hours lecture per week. 48 hours total per quarter.
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Foothill GE Area:English
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Transferability:
CSU
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Transfer GE:
Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
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Foothill Transfer GE Guide
Department Note:
For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business
