Marketing and Public Relations
How We Work
Please review our general workflow process and lead times before submitting a marketing Work Order request. Incoming projects are added to a production schedule based on staff availability, department priorities, and other college initiatives. Please allow sufficient lead time.
Below is a general overview of the marketing project process, which varies by project type:
- Client submits work order.
- Initial consultation is scheduled.
- A timeline is determined at the meeting, content and tasks are assigned, and needed assets are discussed.
- If content is being written, work with our writer continues until a mutually agreed upon draft is completed, usually within 1-2 weeks.
- Project shifts to design phase. Depending on complexity, drafts are completed within 1-3 weeks.
- Client reviews draft and provides feedback. Edits are made and a second draft is issued.
- Once the draft is approved, the project is sent to printer (or launched). If necessary, a FOAP or Procard information is gathered to process order with third party vendor.
Before beginning a project, here are some questions to consider:
- What is the message? Having a clear, succint message that students can identify with is the key to effective marketing. Consider bullet points rather than lengthy text. Consider tone.
- Who is your audience? Think about the kind of students you are trying to reach. The more targeted, the more likely a project will yield a positive outcome.
- What type of project are you requesting? Do you need help developing a webpage or designing a flyer? Or both? Please consider all the deliverables you may need at the start of the project.
- When is your event? The day you first meet to plan an event is the day you want to get marketing involved. The more time we have to work on your project, the better we can serve you.
- How will you distribute? Whether handing out flyers or mailing postcards, considered the associated costs. Printing and mailing is expensive and costs will be incurred by the client. Please ensure access to a FOAP or Procard, and have prior approval from a department head or dean prior to submitting a work order.
We generally require a consultation (in-person or over the phone) prior to starting a project. At this meeting, a timeline is determined and necessary assets (content, images) are discussed. The timeline will often include tasks for clients that must be completed with a reasonable time frame to maintain an active production status.
Typical turnaround varies from 3-4 weeks depending on the complexity of the project, staff availability, and department priorities. For printed projects, third-party vendors typically require a minimum of 2 weeks for production.
While we strive for error-free work, you will be responsible to review the final proof for content accuracy. Please review final proofs carefully.
Payment for Printing
While there is no cost for our marketing services, we utilize third-party vendors for printing, mailing, advertising, and other services. These costs will be incurred by the client. Some of our vendors require a FOAP for payment, and some will require an upfront payment via a Procard. Payment will be discussed at the initial consultation.
Rush projects are at the sole discretion of the Director of Marketing, Interim. Please contact Vanessa Smith to discuss your project.