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Description:
Focused on branding and content strategy, this course aims to push students to explore concepts such as consumer psychology and behavior, content and channel creation, visual design and search engine optimization. Students will have the opportunity to practice their writing and communication skills, which are both vital for digital marketing.
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Prerequisite:
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Corequisite:
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Advisory:
Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; basic internet skills and an understanding of Microsoft Office applications are recommended.
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Repeatability:
Not Repeatable.
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Hours:
4 hours lecture per week. 48 hours total per quarter.
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Foothill GE Area:English
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Transferability:
CSU
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Transfer GE:
Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
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Foothill Transfer GE Guide
Department Note:
For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business
