Business

Business Administration 2020-2021

The Business Administration program has a dual mission (transfer and workforce) in providing students with the theoretical knowledge and practical skills to prepare for transfer to four-year institutions and to pursue a career or to develop their own businesses.

Students are provided the courses necessary to pursue studies in specialized business fields such as accounting, finance, advertising, marketing, management, banking, and business information systems. All students expecting to work in private or profit organizations or government are strongly urged to include business principles and other business specialized courses as electives.

Additionally, the department offers coursework and activities for increased professional proficiency, career changes, or new employment challenges, as well as for small business development. The Business department's small business entrepreneurship program is currently in redesign mode and will be refocused on the development of curriculum, activities, and community partnerships with the objective to address the "skills gap." Our initial emphasis will be on skill areas in leadership, communication, collaboration, project management, and innovation.

The department also offers a Certificate of Achievement in Digital Marketing. Created in collaboration with Facebook Inc., this certificate is designed for people who are seeking to learn the latest marketing tools to promote a business or an organization online. The program provides 25 units of online instruction and hands-on practice in creating marketing content, understanding basic elements of building a website, employing search engine optimization, developing online ad campaigns and analyzing key performance metrics.

Program Learning Outcomes:

-Students will demonstrate appropriate use of business terms and concepts across a standard breadth of business functions (R&D, Mfg, Sales, Mktg, Ops, IT, Acctg, Finance, etc.).
-Students will demonstrate appropriate use of analytical frameworks, methods, and skills in response to business questions, cases, and projects.

Career Opportunities:

Generally, entry level or advancement to levels of middle-management and upper-management in business requires at least a bachelor degree in Business. There are numerous opportunities in the domestic and international arenas. Careers in marketing, sales, advertising, personnel management, accounting, finance, market research, business advisory, and risk management. Additionally, opportunities in the development of new small businesses are also available through our program.

Units Required

Degree Requirements:

-English proficiency: ENGL 1A, 1AH, 1S & 1T, or equivalent.
-Mathematics proficiency: MATH 105, 180, or any MATH course approved for Foothill GE Area V, Communication & Analytical Thinking.
A minimum of 90 units is required* to include:
-Completion of one of the following general education patterns: Foothill General Education, CSU General Education Breadth Requirements or the Intersegmental General Education Transfer Curriculum (IGETC)
-Core courses (33 units)
-Support courses (12 units)

*Additional elective course work may be necessary to meet the 90-unit minimum requirement for the associate degree.

NOTE: All courses pertaining to the major must be taken for a letter grade. In addition, a grade of "C" or better is required for all core and support courses used for the degree or certificate. Students having difficulty in attaining a degree because of timing or availability of classes should consult with a counselor to submit a petition for course substitution.

Additional Information:

NOTE: Consult your counselor for the most recent math requirements for CSU and UC requirements for business administration.

Core Courses (33 units)

ACTG 1A Financial Accounting I (5 units)
BUSI 11 Introduction to Information Systems (5 units)
BUSI 18 Business Law I (5 units)
BUSI 22 Principles of Business (5 units)
or BUSI 22H Honors Principles of Business (5 units)
BUSI 59 Principles of Marketing (4 units)
BUSI 60 Fundamentals of Finance (5 units)
BUSI 90A Principles of Management (4 units)
or BUSI 95 Entrepreneurship-The Business Plan (4 units)

Support Courses (12 units)

Select 12 units:

Accounting & Finance Courses
ACTG 1B Financial Accounting II (5 units)
or ACTG 1BH Honors Financial Accounting II (5 units)
ACTG 1C Managerial Accounting (5 units)
or ACTG 1CH Honors Managerial Accounting (5 units)
BUSI 45 Fundamentals of Personal Finance (4 units)
BUSI 61 Investment Fundamentals (3 units)

Marketing & Technology Courses
BUSI 12 Introduction to Data Analytics & Business Decisions (4 units)
BUSI 57 Principles of Advertising (4 units)
BUSI 59A Web Marketing (5 units)
BUSI 59B E-Business (5 units)
BUSI 59C Marketing Content Strategy & Branding (4 units)
BUSI 59D Market Analytics & Performance Optimization (4 units)
BUSI 59E Email Marketing (4 units)
BUSI 91L Introduction to Business Information Processing (4 units)

Business Law & Ethics Courses
ACTG 76 Ethics in Accounting (5 units)
BUSI 19 Business Law II (4 units)
BUSI 70 Business & Professional Ethics (4 units)

Management Courses
ACTG 1C Managerial Accounting (5 units)
or ACTG 1CH Honors Managerial Accounting (5 units)
BUSI 87 Human Resources Management (5 units)
BUSI 88A Foundations of Leadership (4 units)
BUSI 90A* Principles of Management (4 units)
BUSI 95* Entrepreneurship-The Business Plan (4 units)
BUSI 96 Entrepreneurship-Starting & Managing a Small Business (3 units)
ECON 1A Principles of Macroeconomics (5 units)

Other Applicable Courses
BUSI 53 Survey of International Business (4 units)
BUSI 70R Independent Study in Business (1 unit)
BUSI 71R Independent Study in Business (2 units)
BUSI 72R Independent Study in Business (3 units)
BUSI 73R Independent Study in Business (4 units)
ECON 1B Principles of Microeconomics (5 units)
GIST 11 Introduction to Mapping & Spatial Reasoning (4 units)
or GEOG 11 Introduction to Mapping & Spatial Reasoning (4 units)

* May be completed only once for credit to satisfy either the core or support course requirement.

Certificate Requirements

Certificate of Achievement in Digital Marketing

Units: 25

BUSI 57 Principles of Advertising (4 units)
BUSI 59 Principles of Marketing (4 units)
BUSI 59A Web Marketing (5 units)
BUSI 59C Marketing Content Strategy & Branding (4 units)
BUSI 59D Market Analytics & Performance Optimization (4 units)
BUSI 59E Email Marketing (4 units)

Control Information:
2020-2021 | Status: Approved | Modified: 2020-04-27 13:46:04 | Dept Code: BUSI