Business

• Description: Introduction to the concepts of management and information systems especially as used in business and similar organizations. Covers the need for information, how computers are used in business and other organizations to provide information, elements of computer hardware and software, software development, data storage and communication, and the social impact of computers. Hands-on introduction to personal productivity software such as word processing, spreadsheet, database, and presentation applications.
• Advisory: Elementary Algebra or equivalent; demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; knowledge of Excel; not open to students with credit in CIS 10 or 60.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Transferability: CSU and UC
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: This course is an overview of data analytics and their use in making business decisions, covering a broad selection of topics along the life-cycle of data analytics (business objective; data collection, cleansing, transformation; data analysis, data visualization/storytelling; data-based decision making). Professional skills, such as communication, presentation, and data storytelling, will be presented. Students will acquire a basic working knowledge of data analytics through hands-on projects and study in a variety of business, engineering, social sciences, or life sciences domains. Issues of ethics, leadership, and teamwork will be highlighted.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Transferability: CSU and UC
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Introduction to law applicable to business. Social forces and the law; source of law; agencies for enforcement; and court systems and procedures. California law applicable to contracts, tort negligence, agency, and the Uniform Commercial Code. Contemporary legal issues.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; UC will award transfer credit for either BUSI 18 or BUSI 19, not both.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Transferability: CSU and UC
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Examination of the principles and functions of business and the objectives and operations of the corporate and small business managerial decision-making process. The course examines the relationship between businesses and consumers, internal and external stakeholders and how those relationships impact business operations. The course topics include the impact of globalization on business operations, and how economic, political, legal, and social issues impact business operations. In addition, the course covers basic business and corporate ethics and social responsibility topics.
• Advisory: Not open to students with credit in BUSI 22H or 52.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Foothill GE Area:Social & Behavioral Sciences
• Transferability: CSU and UC
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Examination of the principles and functions of business and the objectives and operations of the corporate and small business managerial decision-making process. The course examines the relationship between businesses and consumers, internal and external stakeholders and how those relationships impact business operations. The course topics include the impact of globalization on business operations, and how economic, political, legal, and social issues impact business operations. In addition, the course covers basic business and corporate ethics and social responsibility topics. As an honors course, this course will use advanced teaching methods and current real-world business situations to enhance and deepen student learning of critical business concepts and frameworks. With an emphasis on research and analysis, students will apply critical thinking skills and business concepts to develop their knowledge of how businesses succeed within today's global business environment.
• Advisory: Not open to students with credit in BUSI 22 or 52.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Foothill GE Area:Social & Behavioral Sciences
• Transferability: CSU and UC
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in BUSI 90.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: The primary focus of this course will be on marketing strategies and techniques to help businesses reach potential customers online, drive traffic to generate customer-to-business interaction, convert leads to sales, and maintain customer relationships over time. Students will be introduced to a variety of online marketing tools, including SEO, mobile, social media, and email marketing.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Focused on branding and content strategy, this course aims to push students to explore concepts such as consumer psychology and behavior, content and channel creation, visual design and search engine optimization. Students will have the opportunity to practice their writing and communication skills, which are both vital for digital marketing.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; basic internet skills and an understanding of Microsoft Office applications are recommended.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Focusing on key performance indicators (KPIs), this course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will be assessed through projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.
• Advisory: BUSI 11; demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company's marketing campaign, what stages of the customer journey email marketing is suited for and best practices for email visuals and copy. The course will also touch upon more complex email practices, such as automation and how to outline an email drip campaign.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; basic internet skills and an understanding of Microsoft Office applications are recommended.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: This course provides an introduction to the fundamentals of financial analysis and applications to business challenges in valuation, risk analysis, corporate investment decisions, and basic security analysis and investment management. The four major sections of the course are: (A) an introduction to the financial system, financial statement analysis; (B) interest rates and valuing cash flows: time value of money; interest rates; valuation of stocks, bonds; (C) valuation of the firm: investment decision rules, fundamentals of capital budgeting, stock valuation (NPV); and (D) introduction to risk and return: risk and return; systemic risk; portfolio theory, CAPM, WACC.
• Advisory: Intermediate Algebra or equivalent.
• Repeatability: Not Repeatable.
• Hours: 5 hours lecture per week. 60 hours total per quarter. (60 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Introduction to securities investment characteristics and rights. Investment vehicles (stock, bonds, derivatives [options]). Markets and exchanges. Stock and bond valuation analyses (fundamental and technical analysis). Portfolio evaluation and stock trading. Personal financial management. After-tax returns.
• Repeatability: Not Repeatable.
• Hours: 3 hours lecture per week. 36 hours total per quarter. (36 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Social and moral dilemmas encountered in business and professional lives. Exploration and analysis of the ongoing conflicts between personal value systems, expected codes of behavior, evolving technology and government regulations and international issues, and standard operating procedure in the work place. Examples of major philosophical schools of ethics and how their specific theories may be applied to concrete business cases and contemporary management issues.
• Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249.
• Repeatability: Not Repeatable.
• Hours: 4 hours lecture per week. 48 hours total per quarter. (48 hours total per quarter.)
• Foothill GE Area:Humanities
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Provides an opportunity for the student to expand their studies in Business beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The student is required to contract with the instructor to determine the scope of assignment and the unit value assigned for successful completion. Students may take a maximum of 6 units of Independent Study per department.
• Repeatability: Not Repeatable.
• Hours: 3 hours lab per week. 36 hours total per quarter. (36 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Provides an opportunity for the student to expand their studies in Business beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The student is required to contract with the instructor to determine the scope of assignment and the unit value assigned for successful completion. Students may take a maximum of 6 units of Independent Study per department.
• Repeatability: Not Repeatable.
• Hours: 6 hours lab per week. 72 hours total per quarter. (72 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Provides an opportunity for the student to expand their studies in Business beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The student is required to contract with the instructor to determine the scope of assignment and the unit value assigned for successful completion. Students may take a maximum of 6 units of Independent Study per department.
• Repeatability: Not Repeatable.
• Hours: 9 hours lab per week. 108 hours total per quarter. (108 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business

• Description: Provides an opportunity for the student to expand their studies in Business beyond the classroom by completing a project or an assignment arranged by agreement between the student and instructor. The student is required to contract with the instructor to determine the scope of assignment and the unit value assigned for successful completion. Students may take a maximum of 6 units of Independent Study per department.
• Repeatability: Not Repeatable.
• Hours: 12 hours lab per week. 144 hours total per quarter. (144 hours total per quarter.)
• Transferability: CSU
• Transfer GE: Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
• Foothill Transfer GE Guide

Department Note:

For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business