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Description:
Focusing on key performance indicators (KPIs), this course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will be assessed through projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.
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Prerequisite:
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Corequisite:
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Advisory:
Advisory: BUSI 11; demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249.
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Repeatability:
Not Repeatable.
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Hours:
4 hours lecture per week. 48 hours total per quarter.
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Foothill GE Area:English
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Transferability:
CSU
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Transfer GE:
Information regarding how this course is applied toward CSU GE/Breadth or IGETC certification is available at:
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Foothill Transfer GE Guide
Department Note:
For more information about the Business department, contact one of the two co-chairs directly: Professor Natasha Mancuso at (650) 949.7577 (mancusonatasha@foothill.edu) or Laurence Lew at (650) 949.6138 (lewlaurance@foothill.edu). The department's website can be found at: https://foothill.edu/business
